I have been told over and over by industry leaders that in order for a Photography business to survive, I have to specialize in one type of photography. Can you even imagine doing the same thing over and over, year after year? NO! I can’t either. No wonder some photographers experience burn out and just decide to quit. I LOVE being a photographer. I’m certainly not a rebel, or even a very opinionated type of person. However, I do know what I like and what I want and have resisted the urge to listen to advice that just didn’t seem to fit my personality or my goals for my business.
In January of next year, 2019, Texas Tradition Photography will be celebrating our 25th Anniversary! And I can tell you with the most certainty that I specialize in photographing people. I specialize in High School Seniors Photography, studio and location Family Portraits, Business Portraits and Personal Branding, and of course special events like Wedding Photography and Dance Schools and life’s milestones.
So, as I gear up to celebrate this amazing milestone in my business and my life (I am also turning 50 in 2019), I find myself happy exactly where I am.